Social Media and why you need someone to manage yours!

Social Media Marketing creates leads and backlinks to your website and engages your audience. Promote your Company and brand, connect with your audience, gow leads and prospects. Maximize your sales and ROI and create awarness of your company in the marketplace.



Calgary Social Media Marketing Company.
Your company and you have heard about Social media Marketing , Facebook, Twitter , You Tube. It all sounds very exciting , but very confusing too!










We have the answers and can quickly educate you on what you need (and more importantly) what you don't need to do.

We can set up all your Social Media Program and teach you how to manage it or we can do it all for you!

The Executive Edge answers all of these questions with our time-tested solutions. Our services have proven to produce results and drive traffic, sales, and revenue for our clients:

Optimized Blog Development and Design

A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture.

The Executive Edge will design and develop the blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.

Virally Enabled, Emotionally Charged Content Writing

A well-written, value-driven blog post is essential in driving traffic, establishing authority, and adding value to the community. The blog is not a press release page; instead, it should target a highly relevant audience, teaching them new things about the Client’s industry, reviewing products, or just displaying the Client’s fun company culture.

The Executive Edge will teach a client how to write value-driven articles that transcend the mundane PR releases that every company develops. By using The Executive Edge’s validated methods, a company will capture its social media audience and create evangelists and fans that will promote the company.

Optimized Twitter Campaign

Twitter is an essential tool for a company to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around the company brand.

The Executive Edge will not only create the Twitter profile, design the background, but we will teach the Client how to use Twitter internally for a dynamic company culture, at events to interact with participants and the community, and to target relevant users that will buy the Client products or services.

Explosive and Sustainable Traffic Generation

When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. The Executive Edge will develop and execute on a strategy to produce high-quality, entertaining content that social media users love and value.

No content or message can be guaranteed to go “viral.” However, by using our validated methods, a company is able to drive traffic to a site and position itself to gain fans and evangelists by becoming an authority figure in its industry.

Robust Brand Monitoring

Social tools now provide companies with a great way to monitor their brand, and most importantly, to respond to anyone who is talking about them. The Executive Edge will develop systems, tools, and processes so that a company is able to quickly find relevant users on Twitter and monitor the space for mentions of the company.

Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.

Analytics and Metrics

No campaign is complete without the proper Analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:

  • How many leads or sales is your blog producing
  • How many evangelists and fans have Twitter and Facebook created
  • Who are your evangelists and fans and how can you reward them
  • How much traffic have bloggers and Twitter users produced for your site
  • What is the conversion rate for each of your social tools

By analyzing these metrics, The Executive Edge is able to adjust and revise the campaign to maximize ROI.


X-Factor strategies go beyond social networks, blogs, and micro-blog development. X-Factor strategies are the methods in which a company develops and explosive buzz by creating unique content that compels social media users to share with their friends.

X-Factor campaigns can include competitions, polls, scavenger hunts, videos, podcasts, celebrity endorsements, guest blogs posts, and many other unique social media strategies that will take the Client to the next level of marketing and PR.

Lets get started

Thank you very much for getting to know how our services and solutions can help you build a powerful social media presence. Give us a call or shoot us and email right now to take the first steps in dominating the social media landscape. We will be here every step of the way and will help you love the social space.

Reach more prospects, turn them into buyers,
and bring them back... again and again

The Marketing Paradigm has shifted.

A recent study by BIA/Kelsey research group reveals that 97% of consumers now use online media when searching for products or services. The misconception is that only young people use these technologies but nearly all of the buying public now use them. In fact, the fastest growing group now using social media are adults aged 35-64.

Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass market­ing channels like radio, TV and newspapers. With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.

But even with all of the new opportunities this marketing shift can bring to your business... even with the exponential amount of "traffic" you could drive to your website... if you can't convert that traffic into leads and those leads into customers, all the "traffic" in the world doesn't do you any good.

That's why you need a knowledgeable lead conversion specialist to help you plan and execute online and mobile marketing strategies that generate—and capture—more leads and customers for your business.

And that's just where I can help.

I invite you to spend a few minutes here and get to know me a little better. And if my team and I look like a good fit for your marketing goals contact us for a no-obligation consultation.

In the meantime, request your copy of the three timely reports we're offering here. I think you'll find them valuable tools for your marketing program.

How We Help You

Convert More of Your Visitors Into Customers.
Affordable Small Business Internet Marketing & Conversion Services
If your small business has an online presence, you have some very unique
As you’ve probably discovered, driving traffic to your website and
converting it into sales or leads can be time consuming, complicated,
frustrating, and potentially very expensive.

Our primary objectives are to build your online marketing program
incrementally to control costs, while integrating all of the
major influencers in online, social and mobile marketing for the most
powerful impact and greatest results.

Content Creation

Plan and create articles, videos, tweets, social media posts, site
pages, landing pages, emails, follow-up messages, text messages
—even voice mails—for your business to fuel your ongoing program.

Social Media Marketing

Engage with prospects and customers on their turf to build your
“tribe” of followers and establish social authority for you and your business.

Video Marketing

Increase visibility and traffic, through ongoing communication
and social authority building among your "tribe".

Directory Marketing

Get your business locations found more successfully
to increase traffic and sales.

Mobile Marketing

Get your business found on mobile devices and
follow-up automatically with prospects and
customers through their mobile devices.

Lead Capturing

Leverage social media, online video, and mobile marketing
to drive traffic and capture leads for automated follow-
up campaigns.


My advice to any business owner wanting the most cost-effective and savvy way of getting the biggest bang for your marketing dollar is to hire the Executive Edge. You will be glad you did."

- Graeme Clark (403)880.5965

Recent Projects

Quick Contact

The Executive Edge
Calgary, AB
Phone : 403 246 7386
516 CrestHaven place SW
Calgary, AB, T3B5Z8
Email :